// brand work

Branding is not just a logo. A brand project has a huge scope of design issues and considerations - even if just dealing with the corporate visual identity (CVI). I have been fortunate enough to be involved in a few:

Oxbridgejobs.com was a start-up recruitment vehicle that wanted to be part of the fabric of the universities that it was targetting. I was responsible for building a candidate facing brand from scratch, building trust and an understanding of the organization while balancing marketing and design concerns.

At the Royal Academy our small team managed the redesign and rebrand of the RA Magazine with Paul Barnes and Anne Odling-Smee; the editor was Sarah Greenberg.

At Christian Aid I was lucky to be involved in a rebranding project for the organisation, creating an exciting and dynamic new CVI and exploring the positioning and brand values of the charity. This was fascinating and educational - balancing the needs of a modern, multi-national development organisation against the traditional needs of its grass-roots church-based supporter community. Johnson Banks were commisioned to renew the visual identity.

For Captive State I developed and continue to oversee a visual strategy to fit their musical priorities.